TripAdvisor
TripAdvisor, Inc. is an American travel and restaurant website company providing hotel and restaurant reviews, accommodation bookings and other travel-related content. It also includes interactive travel forums.
TripAdvisor was an early adopter of user-generated content. The website services are free to users, who provide most of the content, and the website is supported by a hotel booking facility and an advertising business model.
History
History
In February 2000, TripAdvisor was founded by Stephen Kaufer, Langley Steinert, and several others. Kaufer says the original idea wasn't a user generated social media site to swap reviews. Rather, "We started as a site where we were focused more on those official words from guidebooks or newspapers or magazines. We also had a button in the very beginning that said, "Visitors add your own review", and boy, did that just take off. Pretty soon the number of average consumer reviews far surpassed the number of 'professional reviews'. That is when the site really turned into this collection of what the normal traveler was saying wherever they were going." Original financing was obtained from Flagship Ventures, the Bollard Group, and private investors.In 2004, the company was purchased by IAC/InterActiveCorp.In August 2005, IAC spun off its travel group of businesses under the Expedia, Inc. name.
In April 2009, TripAdvisor launched its official site in China, www.daodao.com. Since then it has indexed more than 20,000 hotels and restaurants information and customer reviews, and made top lists, becoming one of the biggest travel websites as of July 2011.In September 2010, SmarterTravel, part of TripAdvisor Media Group, launched SniqueAway (now Jetsetter), the first members-only site where each travel deal is endorsed by the people.In March 2011, TripAdvisor informed all registered TripAdvisor members that an unauthorized third party had stolen some of TripAdvisor's email list and might use it to create spam messages. No passwords or other information was stolen. This happened shortly before many other companies reported similar thefts of the addresses on their email lists.
In April 2011, it was announced that Expedia would split into two publicly traded companies by spinning off the TripAdvisor brand of travel sites. According to Expedia CEO Dara Khosrowshahi, the move "allows the two businesses to be pure plays and to operate with the proper amount of focus to grow respectively."According to a July 2011 PhoCusWright survey of 3,641 respondents, solicited at random through a pop-up invitation link on TripAdvisor.com and commissioned by Trip Advisor, “98% of participants found that TripAdvisor’s hotel reviews … accurately reflect the experience.”
In December 2011, TripAdvisor was spun off from Expedia in a public offering.TripAdvisor states it is the world’s largest travel site, with nearly 280 million unique monthly visitors.In April 2012, the company launched a connection to Facebook that lets users select reviews from people in their social graph.In August 2014, a survey found that TripAdvisor was the most widely recognized, used, and trusted travel website.In October 2014, Trip Advisor released a new feature, "Just for you", offering tailored hotel recommendations based on the user's preferences and search history on the site. This feature mirrored the "Tribes" feature launched on competitor site Gogobot in 2013.In 2015, Tripadvisor started letting users not only rate places but tag them, saying, for example that a place offers brunch, is open on Sunday, or offers delivery, takeout, etc.








